How Two Local Barbershops Strengthened Their Brands Through Strategic Marketing and Community Engagement

The Challenge: Standing Out in a Competitive Market

For barbershops, community trust and visibility are everything. While many shops rely on word-of-mouth and walk-ins, a strong digital presence can make the difference between struggling for attention and becoming the go-to spot in town.

Two local barbershops—one focusing on growth and local awareness, the other navigating a major relocation—needed tailored marketing strategies to position themselves for long-term success.

Case 1: Crown and Stache – Leveraging Ads for Local Awareness

Crown and Stache, a barbershop located in Dos Lagos, Corona, wanted to increase brand visibility and customer engagement through digital marketing. Their goal was to showcase their barbers’ expertise, promote their products, and drive more in-shop appointments.

Our Approach

• Content-Driven Strategy: We created monthly content, posting 2-3 high-quality reels per week featuring the barbers’ work, available services, and top grooming products.

• Local Targeting with Paid Ads: Using targeted Facebook and Instagram ads, we ensured that people within Corona saw Crown and Stache’s offerings, reinforcing their reputation as a premium barbershop.

• Brand Positioning: We focused on not just showcasing haircuts but also the experience, expertise, and lifestyle associated with the shop.

60 Day Reporting

✅ 210,000 total impressions, significantly increasing awareness.

✅ 32,000 engagements, with customers interacting with posts and sharing content.

✅ 2,000+ link clicks, driving traffic to their appointment booking page.

✅ A stronger digital presence, making Crown and Stache a well-known name in the community.

Case 2: Man Up Barbershop – A Digital Strategy for Relocation Stability

Man Up Barbershop faced a different challenge. The owner was preparing for a major move, which meant potential customer loss. The goal was to build brand loyalty and ensure clients followed the business to its new location.

Our Approach

• Personal Brand Development: Rather than just promoting the barbershop itself, we built the owner’s personal brand, ensuring that his clients remained loyal no matter where he relocated.

• SEO & Search Optimization: We prioritized Yelp and Google SEO, so when clients searched for barbershops or his name, they would easily find his updated location.

• Customer Retention Strategy: Through consistent social media updates and direct communication, we ensured that existing customers stayed informed and engaged throughout the transition.

Results

✅ Increased brand stability, maintaining a strong customer base despite relocation.

✅ Higher Yelp and Google rankings, ensuring the shop remained discoverable.

✅ Smooth transition for existing customers, minimizing business disruption.

Final Takeaways

Both Crown and Stache and Man Up Barbershop saw tangible growth through strategic digital marketing efforts, but their needs required distinct approaches.

• For Crown and Stache, the focus was on visibility and attracting new customers, leveraging ad investment for maximum reach.

• For Man Up Barbershop, the focus was on stability, ensuring the business could retain its loyal clientele despite relocation.

Each strategy was tailored to drive real results beyond just follower counts—helping these businesses thrive in a highly competitive industry.