Crafting First Impressions: How we helped transformed ISAAC’s online presence

Brian Alvarez
Feb 24
3 min read

Marketing Case Study ISAAC WEB

Client: ISAAC (Innovative Space for Asian American Christianity) Duration: 6-9 Months

Objective: Elevate Brand Awareness, Digital Presence, and Podcast Engagement

About ISAAC

ISAAC bridges the scholars, church, and community to raise culturally-rooted spiritual leaders within the Asian American Christian community. They provide educational programs, mentorship, and leadership development to empower faith leaders, focusing on cultural identity and spiritual growth. Learn more about ISAAC on their website.

Background & Challenges

ISAAC wanted to expand its brand awareness, engage a broader audience, and elevate the presence of their podcast series, “When Women Preach.” However, they faced several challenges:

Outdated website built on WordPress, which limited content management and design flexibility.
Low-quality podcast recordings due to remote system limitations.
Need for consistent social media engagement and improved email campaign management.

Our Solution

We provided a comprehensive digital overhaul, focusing on three main areas:

1. Website Renovation & Platform Migration

Rebuilt the Website: Transitioned ISAAC’s website from WordPress to a more robust, user-friendly site builder. This new platform allowed for greater control, easier management, and enhanced design opportunities.
Improved Usability & Scalability: Enabled staff to manage and update the site internally without needing coding knowledge, ensuring long-term sustainability and growth.
Modern Design & Structure: Designed a modern and responsive website that better represents ISAAC’s mission and community impact.

2. Podcast Enhancement: “When Women Preach”

Crafted a Custom Intro Video: Developed a narrative-driven intro for “When Women Preach” that featured past voices from the show. This warm and inviting intro set the tone for the podcast, enhancing professionalism and brand identity.
Audio & Video Quality Improvement: Leveraged Adobe’s advanced audio editing tools to enhance low-bitrate recordings, achieving clear and engaging audio.
Cross-Platform Adaptation: Edited podcast content to create shorter versions suitable for Instagram Reels, maximizing reach and engagement across social platforms.
Clip of the intro video Stage1 developed for Isaac

3. Social Media & Email Campaign Management

Social Media Strategy: Managed ISAAC’s social media presence, ensuring consistent branding and community engagement.
Email Campaign System: Organized and optimized ISAAC’s email marketing system, improving communication flow and audience reach.

Results

Enhanced Digital Presence: The new website boosted ISAAC’s online visibility, creating a modern, scalable platform for community interaction.
Increased Audience Engagement: Professional podcast intros and high-quality audio improved listener retention and brand perception.
Consistent Brand Messaging: Through strategic social media management and streamlined email campaigns, ISAAC maintained consistent messaging and audience engagement.
Efficient Internal Management: The transition from WordPress empowered ISAAC’s team to manage content and design updates independently, reducing reliance on external developers.

Client Testimonials

"What I appreciate about Brian is that he is very passionate and cares deeply about his passions. In my time working with him, I saw him care about others and how they would be impacted. He is thoughtful, kind, and friendly."— ISAAC

"Brian's attention to detail and commitment to quality truly transformed our podcast. He took low-quality recordings and made them sound professional, helping us connect with our audience on a deeper level. His creativity and dedication made the entire experience seamless and enjoyable."— ISAAC

Conclusion

Our partnership with ISAAC led to a comprehensive digital transformation, from modernizing their website to enhancing their podcast presence and streamlining social media and email marketing. By aligning digital strategies with ISAAC’s mission, we helped them engage a broader audience and amplify their impact within the Asian American Christian community.

Learn more about how we support non-profits and their digital growth journeys.