How We Helped a Multi-Location Podiatry Practice Increase Brand Awareness and Appointment Requests

Client Overview

A multi-location podiatry practice in Southern California needed to strengthen its digital presence and improve patient acquisition across its clinics. While the practice served as one of the only podiatry providers in several of its service areas and offered high-quality care, it lacked consistent brand visibility and a unified digital strategy across locations.

As the practice expanded, leadership recognized the need for a scalable marketing system that could support multiple clinics while maintaining a strong, professional brand identity.

The Challenge

Despite strong clinical outcomes and patient care, the practice faced several challenges common to growing healthcare brands:

❌ Limited brand awareness Many local residents were unaware of the practice’s services, locations, and scope of care.

❌ No established social media presence The practice had little to no presence on social platforms, resulting in missed opportunities for patient education and engagement.

❌ Low volume of digital patient inquiries Online channels were not contributing meaningfully to appointment requests or new patient flow.

❌ Inconsistent messaging across platforms There was no structured content or brand framework in place, making it difficult to scale marketing efforts across multiple locations.

The Solution

We implemented a brand-first, multi-location marketing strategy designed to increase awareness, drive qualified patient inquiries, and support long-term growth.

Key components included:

✔️ Structured content development for Instagram and Facebook We built a repeatable content system focused on patient education, service awareness, and foot health insights, ensuring consistency across all locations while allowing for local customization.

✔️ Brand alignment across clinics A clean, professional visual identity was established to reflect healthcare credibility and reinforce trust, creating a cohesive brand experience regardless of location.

✔️ Local search optimization per clinic Each location’s Google Business Profile and Yelp presence were optimized individually, improving visibility in local search results and ensuring patients could easily find and contact the nearest clinic.

✔️ Targeted paid social campaigns Location-specific ad campaigns were launched on Instagram and Facebook, reaching nearby residents with PPO insurance and podiatric care needs without overlapping audiences between clinics.

✔️ Appointment-focused patient funnel We developed a clear digital path that guided potential patients from social media and search discovery to a streamlined booking experience, reducing friction and increasing conversion.

Execution Across Multiple Locations

To support a multi-location practice effectively, we focused on clarity, separation, and scalability:

• Each clinic received distinct messaging while maintaining overall brand consistency

• Content and campaigns were structured to avoid audience overlap in shared metro areas

• Performance was tracked at both the brand level and the individual clinic level

• Creative and budget decisions were adjusted based on location-specific engagement and demand

  
  

This approach allowed the practice to grow as a unified brand while ensuring each clinic remained competitive within its local market.

The Results

📈 400% increase in Instagram engagement within three months

📍 150% growth in local search visibility, driving more inbound inquiries

📞 35% increase in appointment requests from online channels

👣 Improved patient retention, with higher engagement on educational foot health content

Through ongoing community-focused case studies, we identified Instagram as a highly effective awareness channel for this audience. In addition to content creation, we implemented organic growth efforts such as engaging with relevant local accounts, helping expand reach, strengthen community trust, and reinforce brand credibility.

Final Takeaway

By implementing a structured, scalable marketing system, this multi-location podiatry practice achieved measurable growth in brand awareness, patient engagement, and appointment requests across its clinics.

Stage1Digital continues to manage and refine their marketing efforts, ensuring consistent execution, localized relevance, and sustainable growth as the practice evolves.