How we Helped a Local Podiatry Practice Increase Brand Awareness & Appointments

Client Overview

A podiatry practice in Southern California needed to improve its online presence and attract more patients. As one of the only podiatrist in the region, they had minimal direct competition but struggled with brand awareness and digital engagement.

The Challenge

Despite offering high-quality care, the practice faced key challenges: ❌ Limited brand recognition—Many local residents were unaware of their services.

❌ Minimal social media presence—They did not have any presence on social media

❌ Low patient inquiries from digital channels—Few new appointments were being booked online.

❌ No structured content strategy—Their messaging was inconsistent across platforms.

The Solution

We developed a tailored marketing strategy to boost visibility and drive patient inquiries:

✔️ Implemented a structured content plan for Instagram & Facebook, featuring educational posts, patient success stories, and service highlights.

✔️ Enhanced branding with a clean, professional aesthetic that aligned with the healthcare industry.

✔️ Optimized local search visibility by improving their Google Business Profile and Yelp presence.

✔️ Launched targeted ad campaigns on Instagram and Facebook to reach local residents with PPO insurance in need of podiatry care.

✔️ Created an appointment-driven funnel to guide potential patients from social media to an easy booking process.

The Results

📈 +400% increase in Instagram engagement within three months.

📍 +150% growth in local search visibility, leading to more inquiries.

📞 +35% increase in appointment requests from online channels.

👣 Higher patient retention—More engagement with educational content on foot health.

Through our community case studies, we have learned that Instagram is highly effective in gaining attention.

We implemented various efforts to increase local awareness by following relevant accounts within our area, helping to drive more traffic, build brand awareness, and strengthen our reputation.

Final Takeaway

By strategically optimizing digital channels, this podiatry practice experienced measurable growth in patient engagement and appointment bookings. Stage1Digital continues to manage their marketing efforts, ensuring consistent growth and an enhanced online reputation.