Brian Alvarez

Recently, Instagram leadership shared several updates about how the platform is evolving. While these insights are helpful, the reality is that many of these shifts are things experienced marketers have already been adapting to. At Stage1Digital, these changes confirm what we have been implementing for clients over the past year. Here are a few key takeaways and how they impact businesses today. 1. The Algorithm Is More Transparent Than People Think Instagram now allows users to better...

Running ads for lead conversions has changed, a lot. What worked even two or three years ago is no longer guaranteed to perform today. Social media platforms are crowded, attention spans are shorter, and audiences are more aware than ever when they’re being sold to. Yet many businesses still default to the same mindset: increase ad spend, increase visibility, increase conversions. In reality, that approach often does the opposite. The Problem With Saturation Social media feeds are flooded...

FOR IMMEDIATE RELEASE Grand Rapids, MI — Stage1Digital is proud to announce its successful collaboration with the Theology of Work...